Finance for Sales Managers
|"Profits are an opinion, cash is a fact."
You may be hitting your sales targets, but do you know which of your clients and what product lines are producing the most profit for your organisation?|
Our Finance for sales managers course will help you to maximise the financial return on your sales effort, understand the working capital cycle and equip you and your team with the tools to optimise profitability.
Understand the financial impact of changes in margin and mark-up and
Who will benefit?
how this affects profitability
Produce a profit and loss account by customer and by product
Calculate and analyse your competitors' margins
Understand why profit does not equal cash
Consider how your sales impact on cash requirements and the working
Review WIP reports, aged debtor reports and calculate debtor days
Analyse management accounts and learn what questions you should be
asking your finance department
Producing budgets and forecasts
Measuring financial performance, using ratio analysis and key performance
Presenting reports to your finance director
Particularly recommended for all sales directors and managers with budget responsibilities.
Duration: One day
Finance for Sales Managers is also available as an in-house course.